This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from Milly London.
Personal information we collect
When you visit Milly London, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. In addition, as you browse Milly London, we collect information about the individual web pages or products you view, which web sites or search terms referred you to Milly London, and information about how you interact with Milly London. We refer to this automatically collected information as "Device Information."
We collect device information using the following technologies:
- "Cookies" are data files placed on your device or computer that often contain an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- "Log files" track actions that occur on Milly London and collect data such as your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
- "Web beacons," "tags" and "pixels" are electronic files used to record information about how you visit Milly London.
In addition, when you make a purchase or attempt to make a purchase through Milly London, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers , email address and phone number). We refer to this information as "Order Information."
When we refer to "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.
How do we use your personal information?
We generally use the Order Information we collect to fulfill orders placed through Milly London (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations). In addition, we use this order information to:
- Communicate with you;
- Screen orders for potential risks or fraud; and
- When consistent with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the device information we collect to help us screen for potential risks and fraud (particularly your IP address), and more generally to improve and optimize Milly London (for example, by generating analytics about how our customers browse and interact with Milly London, and to assess the success of our marketing and advertising campaigns).
Sharing of your Personal Information.
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power this brokerage platform - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how visitors to Milly London move online - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information that we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter data collection on Milly London and do not use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.
In addition, if you are a European resident, we note that we process your data to fulfill contracts with you (for example, if you place an order through Milly London), or to otherwise pursue our legitimate business interests listed above. In addition, your information is transferred outside of Europe, including to Canada and the United States.
Retention of data
When you place an order through Milly London, we retain your order information for our records unless and until you ask us to delete this information.
Changes
We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal reasons.
